Purdue University
Purdue University is all about the persistent pursuit of innovation, where people bring their best and learn to build a better world together. Through collaborating with my team and using our brand essence as inspiration, I shaped our stories around the four pillars that set Purdue apart: research, education, experience, and culture.
Longform Storytelling
Read all of my recent stories on the Purdue stories site.
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Live performance, virtual audience: Purdue Musical Organizations returns to Elliott Hall for 88th annual Christmas Show
The staff and students of Purdue Musical Organizations adapt storied holiday traditions in light of pandemic limitations to spread Christmas cheer across the globe.
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U.S. Army Reserve sergeant returns to Purdue to serve veteran community
Morgan Torres joined the military at 17, thrived as a student at Purdue and is returning to make a difference at the Veterans Success Center.
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Carrying the torch: Q&A with Sharita Ware, 2022 Indiana Teacher of the Year
Purdue graduate, engineer and teacher inspires students to show up and be heard
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Building a Generation of Makers: One Teacher’s Mission
Gregg Nowling is a maker. His favorite things to make are movie props and replicas, and he’s in the business of helping people capture – and literally hold – movie magic in real life.
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Purdue freshman and parents make college costs game plan
How an Indiana native who originally planned on enlisting before going to college found his path to Purdue.
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Degree-in-3 program offered future lawyer minimal debt, maximum benefit
How one pre-law student sought out a value-packed college experience at Purdue before leaping into her future nearly debt-free.
Social Media Copy
To support and share each longform story I wrote, my team and I created social media content packages that included post copy, images, and graphics.
YouTube Series
My video producer partner Thad Boone and I took STEP INSIDE from idea to pitch to production in six months with the help of our fearless creative leader, Emily Richwine. Our first two episodes are below.
Print Ad
Our “Persistence Matters” ad was published in Fast Company’s 2021 Brands That Matter issue. Purdue University was featured as the only higher education brand on the Brands That Matter list.
Print Poster
The Office of Admissions distributed this poster to high school freshmen who had expressed interest in Purdue University.
Front
Back (self-mailer)
Student Journey Map
To help internal university partners better understand the thoughts, feelings, and experiences of prospective students, our team created a map of the student journey through the college research, application, acceptance, and enrollment process.
